Like those addicted to other substances and behaviors, shopping addicts often become addicted to the behavior because of the way they feel while shopping. The 2019 Women’s Car Buying Report by JoinWomenDrivers.org, reveals findings from a survey report of over 5,000 women on 30 data points related to their customer experiences. In my opinion, the impact of email marketing in women's buying behavior depends on a variety of factors from the content ( creative, memorable, interesting, funny etc. However, the way women are influenced to make decisions is continuously changing. The final analysis of the research, which is presented in summary and conclusions part of the thesis, gives a solid view on the participants’ buying behavior and expectations through the research results, and also opening up marketing strategy that could be used by local marketers to improve and develop their services. Mary Lou Roberts, Boston University. Some experts estimate that 10 to 15 percent of the U.S. population may be predisposed to these feelings. More accurately, 85 percent which comprises a $14 trillion market. The penetration of internet and social media has increased, as a result the purchasing behavior of Indian consumers has changed dramatically. Research consistently shows that the majority of purchasing decisions are made by women. Some of the main aspects that drive this market are consumer demand, consumer expenditure, and purchase behavior. In the recent years, the way Indian consumers are spending their money on various items has changed. WOMEN'S CHANGING ROLES -- A CONSUMER BEHAVIOR PERSPECTIVE. A Study on Changing Buying Behaviour of Indian Customers . Advances in Consumer Research Volume 8, 1981 Pages 590-595.

Below are pivotal takeaways from the survey that can help dealers develop a customer experience and marketing messaging that appeals to this growing group of customers. For these people, the act of shopping releases endorphins and dopamine in the brain, creating pleasurable sensations that become addictive.
Abstract . Assistant Professor, ITM University, Raipur. Subrato Dey . Consumer PR: The Buying Behavior of Female Shoppers. ABSTRACT - The multiple, and often conflicting, roles of women today pose significant challenges for marketers and researchers, This paper discusses actual and anticipated changes in women's consumer behavior on the basis of …

In 2016, the average American household spent approximately 170.3 U.S. …

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